Okay, so I’ve officially joined the team and invested in a pair of Veja V10s. Why did I do that?
I’m not really a sneaker-kinda-girl. I have a pair of running shoes and that’s it. This probably says a lot I suppose. I’m on the more elegant/chic side of things when it comes to fashion which means that I’m usually wearing heels, boots or loafers. I simply wanted to invest in a pair of walking/city shoes which fits nicely in my wardrobe from an ethical brand. It was difficult to find one which ticks all the boxes when it comes to the combination of sustainability, quality and style. Veja is obviously very popular lately and I have read a couple of reviews before I purchased one. My friends also suggested it to me so I thought: okay let’s try them.
About the Brand:
As you know, I often use a mobile app called “Good On You” where I can see thousands of brand ratings & articles on ethical and sustainable fashion. This helps me to understand the impact of brands on people, animals and planet. It is also a great reminder for us to see who are we supporting.
Veja is a popular sustainable brand creating some nice looking shoes. You can listen to their story on their website, which is quite innovative too similar to their product range: https://project.veja-store.com/en/intro/
Veja is pretty good when it comes to transparency, even according to Good On You where it scores 4/5.
- The Veja canvas & laces are made out of 100% organic cotton
- No chemicals or pesticides are used.
- Farmers are fairly paid.
- Traceable leather that does not come from areas of deforestation.
- Sneakers are shipped by boat from Brazil to France.
- They use hexamesh, which is a light and resistant fabric made out of 70% organic cotton and 30% recycled plastic bottles.
- They have well-sourced leather, with low level chemical tanning involved respecting the REACH norms. (REACH norms are: REACH is a regulation of the EU, adopted to improve the protection of human health and the environment from the risks that can be caused by certain chemicals)
- They also pay attention to the use of water during their tanning process.
I guess what made me purchase this pair of sneakers over others (above and beyond their positive chain) is ultimately the look and style. I have a fairly minimalistic style which goes well with this type of aesthetic.
These shoes are comfortable. I’m between sizes (4-5) so what I’d say is that these sneakers run a bit large, maybe consider that before buying one. They don’t have half-sizes unfortunately. The tongue and the side was a bit stiff at the beginning, but they sit very well on your foot and I was able to walk in them without any problem or rubbing. The material is very thick and the quality and feel looks and feels exceptionally great. They are also reasonably priced compare to some big brands (Nike, New Balance, Adidas) which makes it much more accessible for many. But I wouldn’t say that they are cheap.
Packaging: 10/10 (very simple, no waste)
Shipping: I’ve got mine from Zalando where you can offset your order & shipping’s carbon footprint. If you live in the UK like myself it’s likely that due to Brexit the shipping will likely take ages if you are ordering directly from their website.
As I have a capsule wardrobe, I’m looking for versatile pieces which I can wear multiple ways during multiple seasons. These shoes are so versatile. They go wonderful with a pair of jeans and a white cardi but you can also wear them with spring/summer dresses or a silk skirt.
Why do I invest in ethical fashion? Over the years it has become apparent for me that most companies I’m buying from are not treating their workers well and they aren’t trying to minimise their impact on the environment either. Does this mean I only purchase from ethical companies? Not yet, but I’m rapidly heading towards that direction. I’m absorbing all the readily available information to push my boundaries even further and make smarter purchase decisions.
I like being part of a new generation of conscious consumers whilst still feeling good about myself and what I’m wearing. My look and personal style is a very important factor in my life which I don’t usually compromise on. We got used to buying things way too often & way too cheap — and this needs to change. If we want the industry to change and people to consider buying from a sustainable brand we need to speak up, listen, understand and educate each other whilst sharing products with reasonable prices and keep the conversation going about the importance of greater economic justice.